Customized products including badges, lanyards, buttons and stationery items, etc. garnered a foothold in the word of corporate marketing since commemorative pins were given to voters in the United States when George Washington was running for the Presidents’ Office. Since then, these inexpensive and humble items have garnered lots of attention in the planet of corporate marketing, plus it’s not unusual to find every company; small and big, milking custom products for their advertisement value. The flurry has intensified in the internet era because now businesses can easily get their hands on a plethora of custom products including lanyards, badges, buttons, t-shirts, mugs, stationary items and much more at the click of a button and the majority of these products seldom cost more than several bucks.
Add to this the fact that several businesses would prefer to see their employees sporting logo or the name of their company on their person or in their work area. This has immense marketing potential since this way they’d be walking talking advertisement banners for the company they go people will see the name of the company on the logo or the badge on the lanyard; turning the employees into a walking talking billboard.
Many companies underestimate the advertising potential of customized products their marketing campaigns; using such items is one of the oldest marketing gimmicks, and several companies are still using with much aplomb them. While they are given by some organizations in a gift hamper that includes a bevy of customized items like stationery, badges, and lanyard Singapore to the employee and their customers. Others use them at promotional events like a sporting get together to advertise the name of their business and to create a sense of oneness on the list of an employee of the company.
Here are a few of the benefits of using customized badges and lanyards:
An advertisement that is constant:
Customized products including badges and lanyards are a form of advertisement that is constant, unlike other channels used for marketing that is long as money is being pumped into the campaign. When you invest in customized products; the chances are that some people use and may preserve these items for years and when they do get them out; these customized products will have the same potential for advertising they’d years ago. A lanyard or badge together with logo and the company’s name on it serve as a constant reminder for you of what you’re trying to offer the company’s goals and also your customers as well as your employees.
More than a marketing tool:
The best part of using these custom products is when you use these channels of communication they are more than paper or TV advertisements. The customer gets very little in return; however, in the instance of custom products; their appeal can be found in the fact they are functional to every one of the customers in addition to the employees. So when you use promotional products, you’re giving the client’s something in return for spreading the word about your company.
Gift items for Employees:
You may make a gift bag comprising of a small number of stationery items alongside custom lanyards and badges etc. and offer them to your staff during the holiday season.
Custom badges & lanyards also make excellent gifts for your current and potential customers; these can also be used at an event the company is hosting or participating in. For example, many companies host sporting events these can be a marketing gimmick that includes customers and partners, or it can be an intra-company event to boost the morale of the employees; custom products are always a hit at such incidents. In the event the company is hosting an event or participating in a public event like a marathon; custom badges can prove valuable for brand recognition.
Badges at other trade events and seminars:
There was a period when it was normal to see people using a badge on their chest conveying their identity to people from other locations at other corporate shows and trade events. Badges are being used for the purpose, but the badge holders have evolved into useful accessories today. It’s possible to have automatic bar code identifiers in these badges in order which you can ensure that only invitees attend an event. You can use a handheld scanner to save information about the attendees along on a computer together with their requirements. Gone are the days when the head office would need to wait to receive every one of these requests and after that tackle them physically. Requests for promotional and product literature might be sent o the home office today.
Lanyards as marketing items:
The lanyards are wide enough to carry important information such as the logo of the company in addition to the name. With recent innovations in digital printing technology, it’s possible to have multiple repeats of the logo along the duration of the lanyard. Dye sublimation numerous colors and hordes of other printing technologies have given an aesthetic appeal to the lanyards of today.
One of the multitudes of options available to a buyer is the ability to get badges and the lanyards designed in many different colors and with or without the logo of the company.